Magazine Archives - Page 78 of 94

The Celebrity Effect on the Ailing Newsstand

10 July 201510 July 2015|Magazine

Today’s a-hah moment comes courtesy of John Harrington, an industry veteran and voice behind The New Single Copy. “Clearly, newsstand and retail isn’t going to sell at the kind of levels it did even five or six years ago, but...

The Voice: Why Leo Jung is Good for Magazines

09 July 201509 July 2015|Magazine, Print

Leo Jung’s mind works in ways beyond typical. And that is a very good thing for his current project, The California Sunday Magazine. The magazine itself has a unique distribution model, so outside the box thinking would seem a good...

What Joe Ripp Thinks About…Everything

08 July 201508 July 2015|Magazine, Marketing

“The goal is to be what we are, a great content company, and not a magazine company. We are a great content company that survives and lives on every form of distribution.” In no uncertain terms, Time Inc.’s chair and...

Magazine Launches Outpace Closures Almost 3 to 1

07 July 201507 July 2015|Magazine, Print

The newsstand experience continues to evolve, with an ever-changing façade of new titles in several categories -- like Smithsonian Journeys, a gorgeous newcomer this year, and Adventure Outdoors Magazine, which puts a survival spin on the great wide world. “In...

Riding the Numbers Rollercoaster

07 July 201507 July 2015|Magazine, Print

When it comes to counting magazine launches, the industry generally respects the stats of Samir “Mr. Magazine” Husni as the real deal. So when Husni says the industry is on an uptick, we pay attention. “While the numbers are down...

How to Kick Up Your Collectability Factor

02 July 201502 July 2015|Magazine, Print, publishing

Looking back on the last eight years, Samir “Mr. Magazine” Husni has compiled some invaluable lessons in what publishers today must do to keep and grow an audience. It has little to do with bells and whistles and digital interfaces,...

How to Be a Lifestyle Enabler

01 July 201501 July 2015|Magazine, Marketing, Print

When a brand can think outside its own product box and imagine the lifestyle those products help to support, amazing things start to happen. Such is the case with mattress company Casper, which recently launched a digital magazine call Van...

Print Magazine Sift Has Us Hungry for More

01 July 201501 July 2015|Magazine, Print

The yearly arrival of the King Arthur Flour holiday catalog signals the real start of the season around here. And now, the company has launched Sift, a print magazine that is bringing scrumptious right back into the kitchen. “Even though...

Welcome to the Transcended Infinite Media Age

29 June 201529 June 2015|Magazine, Print

Overall print magazine circulation is stable or slightly up, and magazine readership (both print and digital) is increasing, according to Samir “Mr. Magazine” Husni. So it’s back to business as usual for print magazine media companies, right? No, according to...

Keith Kawasaki on the Longevity of Print

26 June 201526 June 2015|Magazine, Print

Mr. Magazine tells a great story about how the Army National Guard's magazine came into being – a mom of a soldier asked for a printed copy of an article off their new website back in 2004 -- and the...

Prev 1 2 … 76 77 78 79 80 … 93 94 Next

Quick Links