Uber Enters the Publishing Game With Magazine for Drivers
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[responsive][/responsive]Talk about a magazine with wheels. Uber, the hugely popular ride hailing company, is launching a quarterly magazine aimed at its drivers. "The publication, which Uber employees devised and put together over the past five months, is launching in six...
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New Niche Print Magazine Aims at the Physician Lifestyle
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[responsive][/responsive]Success in today’s niche magazine market comes down to gaining a deep understanding not of the mass market but of your own audience, and seeing the gaps in what the market offers them. And that’s why Physicians’ Life – a...
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800 Magazines Launch This Year
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[responsive][/responsive]Technology has made an impact on the magazine industry in more than one way. Digital media, of course, if often looked to as a huge detriment to the industry, particularly when trying to sell print ads. Yet advances in technology...
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