Ditching Instant Articles? You’re Not Alone
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Question: What do Cosmopolitan, CBS News, The Onion, National Geographic, The New York Times, The Washington Post and the Weather Channel all have in common? Answer: They were all initial partners in Facebook’s Instant Articles when it launched in 2015,...
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Facebook’s Path to Suckerdom
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One critic pulls no punches railing against publishers “fighting yesterday’s battles” with FB’s Instant Articles. Greg Krehbiel is nothing if not outspoken. His latest prediction? That publishers will, in just a few years, come to regret their decision to put...
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Will You Publish on Facebook’s Instant Articles?
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When IA opens up to all in April, publishers will have to make some hard choices; at best it’s a calculated risk. “They’re better for readers on mobile devices.” That, in a nutshell, is Facebook’s primary reason why publishers should...
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