Greenwashing Archives - Freeport Press

Let’s Just Stop the Greenwashing Guilt Trip

31 December 201931 December 2019|Paper, Print

It’s a new year, a new decade, well into the 21st century … so we basically want the majority of our information online, right? Well, not according to U.S. and Canadian consumers, notes this article in the Porterville Recorder. Independent...

More Data to Bust the Greenwashing Myth

07 March 201907 March 2019|Paper

Myth: Electronic communication is more environmentally friendly than paper-based communication. Fact: Tons of e-waste are generated globally each year, and only a small percentage is collected and reused. As more consumers adopted digital devices over the last decades, many brands...

Environmental Marketing Guidelines Making a Big Dent in Greenwashing

28 September 201728 September 2017|Marketing

Like this article? Go ahead and print it out. U.S. paper companies plant far more trees than they harvest, and today in the U.S. there are 12 million more acres of forest than 20 years ago. Paper is renewable and...

Paper and Ink are Highly Favored . . . AND Seen as Sustainable

12 June 201712 June 2017|Paper

Results of a global survey show that the greenwashing claims are falling flat; consumers know better. “If a company asked you to stop receiving paper statements like: ‘Go Paperless – Go Green,’ do you believe that your billing company wishes...

Celebrating Football Fields of New Forests

28 April 201728 April 2017|Paper, Print

Forests in the U.S. are looking very good indeed, thanks in large part to sustainable forestry practices. According to a new infographic from Two Sides North America, “U.S. forests grew by 5,800 NFL football fields per day between 2007 and...

Yeah, It’s Not Really About Dead Trees

16 November 201610 November 2021|Paper, Print

We all know trees die to make paper, right? Well, not really, as Will Glassman in Inspired School Marketers explains:“I live within walking distance of Historic Rittenhouse Town in Philadelphia,” writes Glassman. “William Rittenhouse built America’s first paper mill at...

More Companies Back Away from Anti-Paper Claims

28 September 201628 September 2016|Paper

Facing mounting evidence to the contrary, companies are not so eager to take the “go digital, go green” route. It’s a good time to be a tree hugger. Two Sides North America announced last week that more than 65 big...

That Tree Hugging Mentality is Killing Trees

02 September 201609 November 2021|Paper

Contrary to popular thinking, going paperless does not “save” trees. Quite the opposite.Going paperless to save trees? Your plan might need some serious rethinking.“The concept of avoiding use of paper in order to save trees may seem logical and has...

Heck Yeah, Verizon, On Dropping the Greenwashing

02 June 201602 June 2016|Paper

Shout out to Verizon for (finally) removing its green e-billing claims from its website. It seems they can hear us now after all. Verizon can finally hear us now. After a three-year letter writing campaign from Two Sides, the telecommunications...

Myth Busting 101: The Paper vs. Trees Debate

10 May 201610 May 2016|Paper

Before you throw around those old ideas about paper and the environment, get your facts right--especially if you’re writing for a major newspaper. I can understand the average non-industry person having some preconceived (even if they are wrong) attitudes about...

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