Celebrating Football Fields of New Forests
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Forests in the U.S. are looking very good indeed, thanks in large part to sustainable forestry practices. According to a new infographic from Two Sides North America, “U.S. forests grew by 5,800 NFL football fields per day between 2007 and...
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That Tree Hugging Mentality is Killing Trees
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Contrary to popular thinking, going paperless does not “save” trees. Quite the opposite.Going paperless to save trees? Your plan might need some serious rethinking.“The concept of avoiding use of paper in order to save trees may seem logical and has...
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Myth Busting 101: The Paper vs. Trees Debate
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Before you throw around those old ideas about paper and the environment, get your facts right--especially if you’re writing for a major newspaper. I can understand the average non-industry person having some preconceived (even if they are wrong) attitudes about...
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GoPaperless Missed the #Greenwashing Memo
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Seems hard to believe that they missed the memo, but there you have it: GoPaperless Solutions has been served for greenwashing, according to a press release from Two Sides North America. “GoPaperless Solutions marketing messages urge consumers to switch to...
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Huge Consumer Mistrust of “Greenwashing”
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Paper or digital? When it comes to consumer bills and statements, 65% of adult Americans prefer paper delivery for at least some of their bills and statements. (Source: EMA/InfoTrends, 2013). “I am more likely to see it/less likely to miss...
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More Companies Back off their Anti-Paper Messaging
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Is paperless really the way to save the environment? That question has been raging in our industry for years now, and it’s a debate we’ve covered before. We are pleased to note that several more companies are now removing their...
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Enough with the Knee-Jerk Dead Tree Hype
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We don’t mean to single anyone out. Certainly Laura Montini isn't alone as she flippantly tosses off the “going all digital is good for trees” mantra, which she did inan article last week in Inc. Her article was actually about...
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