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HBR, What’s the Big Idea?
08 March 2017|content, Editorial, Social Media
Is the continuing wave of digital advancement poised to cause more disruption for publishers? Not from where Josh Macht sits. The executive VP of the Harvard Business Review recently spoke to John Watkins about the unique opportunities facing print publishers...
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Solid News on Audience Growth from the MPA
02 May 2016|Magazine
Magazines generate more social engagement than TV, radio, online media and newspapers, and their audience continues to grow. According to the latest reports from the Association of Magazine Media (MPA), magazine brands are enjoying growing audiences and wider reach this...
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7 Reasons Magazines Belong in Your Media Plan
20 February 2015|Magazine, Marketing, Print
[responsive][/responsive]Can magazines play an effective part of my marketing campaign? This question is being asked in marketing blogs and industry events and the answer is ringing back with a big “yes.” As luxury retailers and digital commerce sites launch in...
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