circulation Archives - Freeport Press

Record Store Day Could Be a Real Goldmine

20 April 201720 April 2017|Magazine, Print

Music magazines, indie record stores, and a cover shot of a young Mick Jagger – have we warped back to the ‘70s? No, this is all happening right now, thanks to a creative partnership between print and vinyl. “Goldmine, the...

A Modest Proposal to Sell More Magazines

06 August 201506 August 2015|Magazine, Newsstand, Print

“It is a truth widely acknowledged,” writes John Harrington in his e-newsletter, “that the magazine retail distribution channel is bordering on dysfunctional, yet, at the same time, it is commonly accepted that the dysfunction is not the primary or even...

HGTV Magazine Keeps Bumping Up the Base Rate

16 June 201516 June 2015|Magazine, Print

Six base rate bumps since they launched in 2012? Not too shabby for HGTV magazine, the home and lifestyle TV-to-print spinoff. “HGTV Magazine announced that it will increase its rate base in 2016 from 1.2 million to 1.25 million, effective...

Red Bulletin Digital Readership “Disappointingly Low”

19 May 201519 May 2015|Digital, Magazine, Print

The folks at Red Bull have turned the aggressively-marketed energy drink into a media force to be reckoned with. (Who can forget the Red Bull logo plastered everywhere during Felix Baumgartner’s epic sky dive?) “The drink brand has become a...

Waiting to See on Digital Circulation Rates

11 February 201511 February 2015|Digital, Magazine

[responsive][/responsive]Is the growth of digital magazines really slowing down across the board, or are there other factors in play here? That’s the question posted by D. B. Hebbard in Talking New Media, who notes that the data from AAM is...

Magazines Get a New Way to Measure Readership, But is it Too Broad to Be Useful?

06 October 201406 October 2014|Magazine

[responsive][/responsive]It’s been an ongoing struggle in the industry since the advent of digital publishing: How can a magazine effectively measure its readership across digital platforms? The reason this is critical comes down to ad rates, with more eyeballs on the...

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