brand Archives - Freeport Press

15 March 201715 March 2017|Magazine, Print

Ask Empire Magazine’s Terri White to define her overall goal, and she pulls no punches. “To make the world's biggest film magazine the world's biggest film and entertainment brand,” she recently told Mary Hogarth writing in InPublishing. She’s well on...

Brand Publishing and a 24:1 ROI

05 December 201609 November 2021|Magazine, Print

For companies that are skeptical about the effectiveness of branded print, this case study will shed some light on the power of print titles to grow your business.According to Jacob Moore of True North Custom, Tampa General Hospital is growing...

How Branded Print is Thriving in the Digital World

06 September 201609 November 2021|Magazine, Marketing, Print

Brand journalism is not only viable; when done right it’s a way to truly dominate your niche.Want to know the secret to brand journalism? Find a way to provide accurate, unbiased information that’s of real importance to your target audience.Deere...

Magazine Media and the Sweet Spot for Brands

06 June 201606 June 2016|content, Magazine, Print

Marketing chatter lately may be all about video, but research shows there’s another channel that is more cost-effective for building your brand. Drop in on any marketing strategy meeting today and you’ll undoubtedly hear talk about video content. Yes, it’s...

Storytelling as Brand Building: Barneys New York Nails It

03 November 201509 November 2021|Magazine, Print

“Our customers engage with our editorial content to understand the decisions we make as a brand.”Forget the corporate press release. Brands these days are telling their stories directly to their audience in ways that resonate deeply.Earlier this year we reported...

Why Your Brand Needs to Get All Emotional

19 October 201519 October 2015|content

It’s time to shift our thinking from “are they listening?” to “do they care?” Consumer habits in our multi-platform world are changing, moving from a mass market mentality to a self-selected tribal approach. In magazine publishing, we see this in...

How to Be a Lifestyle Enabler

01 July 201501 July 2015|Magazine, Marketing, Print

When a brand can think outside its own product box and imagine the lifestyle those products help to support, amazing things start to happen. Such is the case with mattress company Casper, which recently launched a digital magazine call Van...

The Editors Guide to Brand Publishing in the New World

25 February 201525 February 2015|content, Editorial, publishing

“Telling great stories is always an editor’s top priority, but working with a brand adds an entirely new set of priorities,” says Ryan Galloway in Contently. “Suddenly having clients to please and marketing KPIs to hit can make the transition...

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