New Book Celebrates the Marketing of the American Automobile
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Designed as toss-asides, the humble marketing brochures have been lauded in a new must-have book for anyone with a penchant for cars, marketing and stunning design. The history of the marketing materials behind the American automobile is the subject of...
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Keep Proust on Paper, Says Research
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“Readers who want to truly grasp great literature would be best-advised to pick up a book.” Last week I wrote about new research that shows reading content on a digital device may keep us from thinking in the abstract. That...
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One Brand’s Tasty Recipe for Sales
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Denver-based publisher 5280 took a cross-channel long-term approach when it came time to sell their first cookbook. The results were delicious. Facebook has been falling out of favor with many B2B brands (including us; we wrote previously about our about...
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10 Reasons Why Magazine Ads Are Great at Selling Books
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For book publishers seeking credibility, repetition, and a closer connection with their target buyers, the benefits of print ads may make all the difference. Book publishers – whether the traditional or self-published variety – are once again realizing something about...
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Disney Aims to Make Coloring More Magical
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Crayons? Check. Coloring book? Got it. Software to turn your book into digitized pop-up art? You bet. “Researchers at Disney have created a tablet app that allows children to colour in characters that pop out of their books in real-time,”...
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Print Captures a Unique Moment in Digital Arts
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[responsive][/responsive]Creative designers and graphic artists from around the world use the portfolio platform Behance to showcase their digital talent. Not only is it a terrific way to build a digital portfolio you can share with potential clients, it’s also increasingly...
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Print Books Made a Comeback in 2014
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[responsive][/responsive]It was a good year for print books. By the summer of last year, print books were dramatically outselling e-books, with digital titles making up less than one in four sales. And by year’s end, print continued strong, with unit...
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