Apps Archives - Page 2 of 4

The Play’s the Thing? Get Real on Video Metrics

14 July 201514 July 2015|Apps, Mobile

Autoplay – for most of us, it’s an annoyance. For marketers, it’s spawning a whole new way to market with videos and a new way to view video metrics themselves. “Years ago, brands and agencies were doing a bit of...

What Are They DOING on their Mobile Phones?

14 July 201509 November 2021|Apps, Mobile

Look under ubiquitous in a modern dictionary and don't be surprised to see photo of a smartphone. Yes, mobile phone usage is rising dramatically – but what are users actually doing on those phones?“The battle for mobile social supremacy is...

iPads and Digital Editions Continue to Decline

30 April 201530 April 2015|Apps, Digital, Magazine

For the fifth quarter in a row, Apple has reported declining iPad sales. And according to D. B. Hebbard in Talking New Media, the real issue isn’t necessarily the decline in the tablets themselves. “There are a lot of reasons...

The 30-Second Test that Could Save Your Mobile Bacon

21 April 201521 April 2015|Apps, Digital

We’ve been warned that it’s coming, and yet many businesses are still unaware (or trying to ignore) that this is happening today. Google is changing their search engine algorithm to favor sites that are fully mobile responsive – and that...

Economist Launches App on Apple Watch

31 March 201531 March 2015|Apps, Magazine

When we first heard that The Economist was launching a magazine app for the Apple Watch, we had to laugh, picturing an airport lounge full of people reading one word at a time on their tiny wristlets. Fortunately, that’s not...

Less Discovery, Less Promotion: How is this a Good Thing?

30 March 201530 March 2015|Apps, Magazine

[responsive][/responsive]The Apple App Store is definitely not in good favor with magazine publishers. D. B. Hebbard of Talking New Media has long been keeping an eye on things there, and he reports that the latest change make a bad thing...

Why App Publishers May Need to Think Differently

18 February 201518 February 2015|Apps, Marketing

[responsive][/responsive]Do you publish an app for your business, brand or service? If so, “5 key app store trends” from Thea Selby is a must-read. Understanding the stats is critical to fine tuning your app publishing plans. In a nutshell --...

Are Your Reading Habits Ruining Your Health?

12 February 201512 February 2015|Apps, Digital

[responsive][/responsive]We’ve known for a while now that print readers retain more and comprehend what they read better than digital book readers. (This may be one reason why college students prefer print textbooks to digital texts.) Now, new research is showing...

Prev 1 2 3 4 Next

Quick Links