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330-308-3300

How iOS9 Can Help Publishers Boost Digital Subscriptions

29 July 201529 July 2015|Digital, publishing

There’s been a lot of talk about some key changes coming in iOS9 this fall. The demise of the Apple Newsstand, for one, is probably a really good thing for publishers and should help improve reader retention. And the much-discussed...

Reality Check on the Digital Migration

20 July 201520 July 2015|Magazine, Print, publishing

H Bauer CEO David Goodchild pulls no punches when speaking about publishing in a multi-channel environment. “There is no question that the evolution of magazine media from a single channel medium to a sector which is synonymous with original, trusted,...

What Publishers Can Learn From Taylor Swift

06 July 201506 July 2015|publishing

Taylor Swift is a music industry hero last month, after telling Apple to pull her music from its shiny new “revolutionary” Apple Music. At issue was Apple’s decision to no pay royalties during the service’s three month trial run. She...

How to Kick Up Your Collectability Factor

02 July 201502 July 2015|Magazine, Print, publishing

Looking back on the last eight years, Samir “Mr. Magazine” Husni has compiled some invaluable lessons in what publishers today must do to keep and grow an audience. It has little to do with bells and whistles and digital interfaces,...

Publishers Consciously Uncoupling Content from Brands

22 June 201522 June 2015|content, publishing

Last week we talked about the new digital disruption as Apple and Facebook prep for owning the news stream. As more third party aggregators host the news “in partnership” with traditional news media, publishers are retooling their teams to accommodate....

What Publishers Must Understand about Ingenuity in the Digital Age

01 June 201501 June 2015|Magazine, publishing

Technology has altered everything about our lives, from how we wake in the morning to how we get ready for bed. And in the process of this massive shift, it’s also radically changed our ideas of how business should be...

How to Turn a Magazine Business into Multi Millions

18 May 201518 May 2015|Magazine, Print, publishing

The gorgeous office boasts an in-house Starbucks, custom artwork and weekly manicures for the staff. No, it’s not the corporate base of a high-tech company with big investment capital; it’s the home of a magazine empire built by Adam Sandow,...

For Associations, Print Remains Vital

06 May 201506 May 2015|Magazine, publishing

Here’s the thing about technology and humans: just because the technology exists to do something in a new way, that doesn’t guarantee that consumers will make the switch. It appears that this is the case with reading, as Debra Stratton...

Why Digital Won’t Save Regional Publishers

27 April 201527 April 2015|Digital, Magazine, publishing

Relying on digital growth alone is not the answer for regional publishers looking to regain the profit levels of the past, according to Neil Thackray in The Media Briefing. Thackray provides an intriguing analysis of recent revenue reports from regional...

Advertorials and the Ovaltine Effect

21 April 201521 April 2015|Advertising, publishing

I remember the first time I realized that what I was reading was an advertorial – although I had no idea at the time (I was maybe 17?) that this sort of “thing” had a name. I felt a lot...

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