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Calling a Truce Between Print and Digital
23 July 2018|Digital, Print
Disruption, death, war – these words have been tossed about surrounding the new media landscape. But aren’t we being just a tad hyperbolic?  “The relationship between print and digital is complicated, to say the least,” writes Aisling McCarthy in Media...
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MediaRadar Chimes In on Cover Wraps Trend
19 July 2018|Magazine, Print
Last week I wrote about a trending ad strategy in the magazine biz of late, citing an article from D. Eadward Tree in Dead Tree Edition. “The tactic is sponsored cover wraps – typically a four-page piece placed atop the...
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A University Cancels its Print Magazine – Was it Censorship or Just Bad Marketing?
16 July 2018|Magazine, Print
There’s a problem with deep journalism and in-depth reporting. It tends to dig more deeply than a lot of people are comfortable with.  According to some of the editorial staff at Lindenwood University, that’s exactly why their print magazine has...
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Brands Who Share Content in Print Say it’s “Critical” to their Marketing Strategy
12 July 2018|Print
It’s been said that content marketing is the only marketing left.  Think about it. At Freeport Press we generate several posts per week, shared across our blog. We’ve curated articles and added our perspectives. We’ve launched a printed quarterly magazine,...
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Rock, Paper, Scissors, Print: 4 Reasons Print Still Wins
12 July 2018|Digital, Print
In the grand scheme of things, where does print still rank? According to Aisling McCarthy in Media Update, as a marketing channel print finds itself on good old terra firma again. “Print media is surviving in spite of the predictions...
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Cover Wrap – a Solid Ad Tactic in the Magazine Biz
11 July 2018|Magazine, Print
In the world of print magazine advertising, there’s one tactic that’s standing out as a winner in the current landscape. “The tactic is sponsored cover wraps – typically a four-page piece placed atop the regular front and back covers of...
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A Dozen Examples of Great Magazine Illustration
06 July 2018|design, Magazine, Print
One of the things I love about print magazines is the way they provide a perfect platform for creative and compelling illustration. As Grace Wang in Stack explains, illustrations play a huge part in “defining a magazine’s visual identity, giving...
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Amazon is Printing a Toy Catalog – and I Can’t Wait for Christmas
05 July 2018|Catalog, Print
Amazon – the largest face of online retail today – is making a bold move in print for the upcoming holiday season. “In a drive to win the business up for grabs after the demise of Toys ‘R’ Us Inc.,...
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New Print Magazine About People and the Good They Do
03 July 2018|Magazine, Print
Where is all the good news? It’s a question I ask myself a lot when I scan the news lately. And I’m not alone.  A new magazine called For has just launched, and it offers a collection of stories from...
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Celebrity Brands Thriving in the New Magazine Model
02 July 2018|Magazine, Print
You bring the fan base; we’ll provide the expertise. That’s the basis promise of several recent high-profile celebrity brand print publications, like Chip and Joanne Gaine’s Magnolia Journal and Ree Drummond’s Pioneer Woman. And according to Greg Dool in Folio:,...
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