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Paper or Digital, Consumers Want Choice
04 December 2018|Digital, Print
Hard to imagine, but there are still a lot of companies out there spreading the “greenwashing” myth. “Environmentally-conscious consumers rely on corporate messages to inform their purchasing choices,” explains this article in Two Sides NA.  “Yet, it is not uncommon...
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Where to Find the Best Audience for Your Ads
04 December 2018|Advertising, Magazine, Print
Trust is a serious commodity in today’s publishing landscape. And it’s not found on social media, despite the industry’s best efforts to convince us that that’s where we should consume our news. “Getting the news” in our multi-channel world has...
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Information for All: The Washington Examiner Moves Beyond the Beltway
03 December 2018|Magazine, Print
A bastion of Beltway insider news is expanding its reach to the national level.  As Clarity Media recently announced, The Washington Examiner will dramatically increase its distribution and expand its editorial focus in 2019. “Currently available only to lawmakers, decision-makers,...
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Why Magazines Work Hardest When You’re Off the Clock
30 November 2018|Magazine, Print
City A.M., a luxury lifestyle magazine for “the clued-in City worker” (righto, that means London), veers off the expected track when it comes to getting into the right hands. You might expect that a magazine for workers would be distributed...
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It’s the Most Wonderful Time … for Print Catalogs
30 November 2018|Catalog, Print
Dear Santa, I want a highly personalized and relevant marketing experience this holiday season. Please skip the fruitcake …. AND the marketing emails. Sincerely,  A modern retail customer If we could pen a letter to the imaginary marketing Santa in...
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What Campus Recruiters Understand about Young People and Print
27 November 2018|Print
Choosing a college comes down to so many different factors – the fields of study they offer, the extracurricular activities, the football team, even the dorm room amenities. At the root of it all is a good story. Students choose...
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22 Niche Titles Sure to Spark Insights and Ideas
20 November 2018|design, Magazine, Print
Unless you really haven’t been paying attention, you understand the fundamental shift happening in the magazine industry. Audiences are becoming increasingly self-selective, consuming content that aligns closely with their passions and their interests. And publishers are finding success in providing...
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How Smithsonian Magazine is Rocking their Cross-platform Event Strategy
20 November 2018|Magazine, Print
When Smithsonian magazine launched in 1970, its prime directive was straightforward – bring in money.“The magazine was launched for commercial purposes, to bring in revenue, as the private enterprise leg of the non-profit institution,” writes Jessica Patterson in FIPP, who...
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This Year’s Toy Catalogs are Fun, Games and Serious Data
19 November 2018|Catalog, Print
The demise of Toy ‘R’ Us left a giant hole in the toy market – and online etailers like Amazon and eBay are turning to print catalogs to help the scoop up market share. But these are not the toy...
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Why the Rise in B2B Print Makes Perfect Sense Right Now
14 November 2018|Print
I’ve written quite a lot about the swing from mass market to niche in consumer publications. But there’s another huge swing underway that might not be on your radar … and probably should be. We’re talking about the shift in...
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