How a Day at the Mall Starts in Print and Ends Online
|,
They’re back – the print catalogs from old beloved and new favorite retailers. While they aren’t the gigantic wishbooks of years past, they are a critical component in the modern customer journey. “Those old-fashioned methods of selling might have more...
continue reading
The Simple Truth about Printed Catalogs … They Work
|,
It’s an online world, and we are all Amazon crazy, right? If that’s true, what’s with all the shopping catalogs? That’s what reporter Rena Sarigianopoulos of NBC News affiliate KARE11 asked in this video clip. She received a mailbox full...
continue reading
The Surprising Unicorn of Content Marketing
|,
When done well, direct mail has a massive potential to engage your audience and delight your customers. And it comes down to the differentiation power of print, according to Allison Carroll in Content Marketing Institute. “Do you remember the last...
continue reading
How Monocle Thrives with their Print-first Model
|,
Almost five years ago we reported on Monocle saying no thanks to social media, as founder and publisher Tyler Brûlé publicly eschewed social media for his brand. Crazy? Some might have thought so, but he was insistent that he would make...
continue reading
Mr. Magazine Peers into his Crystal Ball
|,
Photo by Robert Jordan/Ole Miss Communications You know it’s a trend when they are interviewing Mr. Magazine about it. According to this article in Domtar, the two hot items in magazine publishing today are ones we’ve been covering a lot...
continue reading
UK Publisher Turns Print Titles into Digital Gold
|, ,
For UK magazine publishers, 2018 wasn’t a banner year by any means. Newsstand sales were down almost across the board, leaving publishers looking for new ideas. And one publisher seems to have struck gold. “Future, a publisher once known for...
continue reading
Lessons from the World’s Biggest Digital Brands on the Power of Print
|,
“Last Christmas,” writes Chaymae Samir in Reuters, “Amazon announced that it would print a toy catalogue during the holiday season. For any other traditional retailer, this wouldn’t be a novelty. But the e-commerce giant has built its $100bn empire entirely...
continue reading
Meredith Diving Back into Subscriptions for Coastal Living
|,
Meredith is in the news yet again, this time with word that they’ll begin selling subscriptions again to Coast Living magazine. “The news comes a little over a year after declines in print advertising led the company to scale back...
continue reading
Print is All Ooh-La-La for Luxury Brands
|
When it comes to the luxury goods market, publishers are leveraging the value of print to reach and influence this very special audience, according to Piet van Niekerk in FIPP. “FIPP and UPM’s latest white paper, titled ‘Luxury in media:...
continue reading
Looks Like Meredith is Banking on the Niche
|,
Are we witnessing a very public example of the swing from mass market to niche in magazines? In October, Meredith National Media Group announced they would cease publishing Family Circle, an iconic mass-market magazine, at the end of this year. ...
continue reading