May 2020 - Page 2 of 3 - Freeport Press

13 May 202026 August 2021|Magazine

We all love a sidekick. They are dependable, unfailingly optimistic, committed to the cause and eminently trustworthy. So when Mark Ritson spoke at Magnetic’s Spark conference and described magazines as being Robin to other media’s Batman, it struck a chord....

What Your Ad Partners Must Understand about Consumer Attitudes Today

13 May 202013 May 2020|Advertising

If you’ve followed our posts at all, you’ve likely seen me write about the need for publishers to help their ad partners understand the true value of print magazine ads. Last year we put together a list of resources to...

Publish or Perish, as the Saying Goes

12 May 202026 August 2021|Magazine, Print

Things are tough out there for media brands; there’s no question that the pandemic is having a brutal impact on media outlets that rely on advertising to foot the bill. On the other hand, some are thriving, due to their...

Publishers Aren’t Taking the Pandemic Lying Down

11 May 202011 May 2020|Publisher, publishing

Think the digital disruption was tough on publishers? According to FIPP president and CEO James Hewes, the pandemic represents an even greater shakeup. “The coronavirus crisis represents the biggest opportunity – and biggest challenge – for our industry in 75...

With Journalism Under Siege, Memberships May be the Answer

11 May 202011 May 2020|Editorial

“Subscribers pay their money and get access to a product. But members join the cause and participate because they believe in it.” This succinct definition from Emily Goligoski cuts to the heart of membership-based journalism models. Goligoski is the research...

It’s an Awesome Free Font… and Our New Favorite Word

08 May 202008 May 2020|design

I’m fusterded. Maybe you’re fusterded. In fact, I’d wager a guess that we’re all pretty much fusterded. And it’s time to channel all that fusterdedness into creating beautiful things. Designed by UK graphic artist Muhammad Faisal, Fusterd is a beautiful...

Why We Want Abby Carvosso on our Next Zoom Call

07 May 202007 May 2020|Advertising

Abby Carvossa is just like us. As Group Managing Director for Bauer Media Advertising, she no doubt has a “big” job. Yet in her interview with Magnetic Media, Abby makes it clear she’s really just one of us … trying...

Lifestyle Spending Up During Stay at Home Situation

06 May 202006 May 2020|Advertising

Passion spending is up … and poised to rise further. As many of us have the opportunity to spend more time at home, we are indulging in our passions – for music, baking (have you tried to buy flour or...

Welcome to Disastertising, the Plague of the Pandemic

05 May 202026 August 2021|Magazine, Print

It started with a slew of emails from every single brand you ever had any contact with; the ubiquitous opening line reading “In these uncertain times….” or words to that effect. It escalated quickly into advertising around the pandemic that...

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