Publishers are Not Happy about Google Ad Metrics Report
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Finally.We’ve known about Facebook’s dodgy metrics for ages now. But Google somehow seemed to remain above the fray.The party’s over.“Google’s recent research showing that publishers stand to lose 52% of programmatic ad revenue if they can’t use third-party cookie ad...
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How to Innovate when the Ground Shifts Underneath You
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Does it feel like things moved way too fast during media’s digital disruption? Well hold on, because one industry expert believes change is only going to accelerate. “The media landscape is changing rapidly and media owners need to be aware...
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Beyond the Click – Measuring the Real Impact of Your Marketing Campaigns
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When digital marketing hit the scene, marketers were wild to finally have a way to see, in real-time, performance data. KPI became the new reporting standard, and brands went vociferously after clicks, likes, shares and other forms of immediate, top-of-funnel...
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