September 2019 - Page 2 of 3

Report Shows Marketing Bias is Hurting Campaign Effectiveness

16 September 201916 September 2019|Marketing, Print

“In a media landscape muddied by unfounded biases, questionable metrics and marketing jargon, the challenge for advertisers and agencies is to cut through the BS and identify which channels legitimately boost marketing effectiveness. It’s no easy task in an evolving,...

Where Magazine Brands Fit into Streaming TV

16 September 201916 September 2019|publishing

Everything, everywhere all the time. That seems to be the experience of streaming or OTT TV, as consumers cut the cord with cable and opt for a wide variety of options. Too wide, if you ask Steve Smith, a media...

Well Bless Our Hearts It’s Free Font Friday

13 September 201913 September 2019|design

Sweet, smooth, and slightly sassy, this week’s free fonts drip Southern charm. First up is Hesland Script, a vintage–style font from Vultype Co that takes its inspiration from old American style. It’s great for logotype, branding design or retro lettering...

Native Ads Jeopardize the Integrity of the News

11 September 201911 September 2019|Advertising

Ava Sirrah knows the intricacies of native advertising and branded content from the inside out. The Ph.D. candidate in Columbia University’s journalism school studies how advertisers are shaping news production and dissemination. And what she has learned is troubling. Sirrah...

Do Circulation Figures Even Matter Anymore?

10 September 201910 September 2019|Magazine, Print

The marketing landscape is a multi-channel environment, and the modern consumer journey reflects this. Yet print and web metrics are still tightly siloed, notes Tim Langford in InPublishing, with print’s circulation figures often looking like the loser, as the industry...

The Purpose of Print for Modern Marketers

10 September 201910 September 2019|Magazine, Print

We share a lot about the “whats” and “hows” around print marketing – where it’s useful, how to be creative with it, what’s new in the world of print magazines and catalogs. But sometimes it’s helpful to sit back and...

IKEA Nails It with Its 2020 Catalog Promo

09 September 201909 September 2019|Catalog, Print

Okay, IKEA has blown us away again. They caught everyone’s attention with their 2014 augmented reality catalog, followed by the 2015 book that went decidedly non-tech, saying it’s a “not an e-book; it’s a book book!” For 2020, they’re raising the...

This Week’s Free Fonts Will Take You Away

06 September 201906 September 2019|design

These two fonts have us longing for faraway places and exotic locales. Take Tahu, for example. This free script font has a free-spirited and modern design with a lot of movement. It’s perfect for T-shirt designs, website headers, and social...

Tap into the Secret Power of Nostalgic Design

05 September 201905 September 2019|design

Nostalgia – the notion of longing – is an essential part of the human condition. It’s also a powerfully effective design strategy, according to Rebecca Gross writing in Canva’s Design Inspiration blog. “The psychological phenomenon of nostalgia is triggered physiologically...

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