October 2018 - Freeport Press

Real Journalism Still Matters in this World – Just Ask Valentino Dixon

30 October 201830 October 2018|Magazine, Print

The largest circulated sports magazine in the world has another plaudit to add to its wall – champion of freedom. You may have seen the viral story about Valentino Dixon, a man wrongly convicted of murder who was finally released...

A Fully Modern Media Agency Riffs on Print’s Staying Power

30 October 201809 November 2021|content, Digital, Magazine, Print

What’s truly behind the staying power of print and the popularity of magazines? According to Cathy Buckmaster of Alhaus, print offers what technology can’t.“Somewhat surprisingly, print is a strangely convenient medium—it’s portable, never runs out of battery and doesn’t require...

How a Cover Wrap Campaign Brought in Volcanic ROI for Hawaiian Resort

29 October 201829 October 2018|Magazine, Print

You may remember me writing about cover wraps as an emerging ad tactic earlier this summer. “The tactic is sponsored cover wraps – typically a four-page piece placed atop the regular front and back covers of select copies,” explained D. Eadward...

Folio Survey Finds Most Publishers Feeling Optimistic about Next Year

29 October 201809 November 2021|Magazine, Print

This summer, Folio: surveyed more than 100 magazine executives to get their opinion on revenue outlooks for 2019. The results have been released, and most publishers agree that revenue will go up for them in 2019.“One might expect recent layoffs,...

An Ironic Pair for This Week’s Free Font Friday

26 October 201826 October 2018|design

“Big words deserve big letters.” That’s the statement from NY type designer Ion Lucin about his Big John and Slim Joe font families. A self-described minimalist when it comes to design, Lucin offers up a pair of contrasting, all-caps typefaces,...

This is Not Your Boss’s Legacy Media

25 October 201810 November 2021|Magazine, Print

Small but mighty. That’s how Suburbia Studios, a Vancouver-based marketing and ad agency, describes itself. The same could be said of the kind of print their clients are using. “Print is alive, kicking and generating terrific results for many of...

Raise Your Price, Reduce Frequency and Hit Your Highest Numbers Ever

24 October 201824 October 2018|Magazine, Print

Not that long ago, prevailing wisdom told us that publishing was going digital – as in, digital editions of print magazines. We now know that hasn’t happened, mainly because the curated print magazine experience just doesn’t translate well on screen....

Why are Billionaires Buying Up Magazine Brands?

24 October 201824 October 2018|Magazine, Print

We have too much information. It’s coming at us from all corners, as Adam Hodgkin writing in FIPP explains. He quotes the father of artificial intelligence and Nobel prizing-winning economist Herbert Simon as saying that this “creates a poverty of...

A Decade of Delusions Under the Tree

23 October 201810 November 2021|Digital, Magazine, Paper, Print

Understanding the 10 things the industry got wrong – really wrong – about publishing in the 21st century.Do you ever read an article and find yourself nodding along, saying “yes!” and generally just agreeing wholeheartedly with everything the writer says?...

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