When Retailers Print Magazines, They’d Do Well to Look Like This
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This is one trend we are solidly behind – non-publisher brands diving into print magazines as a way to engage their audience and solidify their brand.It’s tricky business, of course, as Cable Neuhaus explains in his Modern Magazinist post on...
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BH&G Continues Strong with 7.6 Million in Circulation
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Magazine publishers would do well to take a page out of Visa’s playbook, and “be everywhere your customers want you to be.” Staying true to your audience and their needs is the best way to build a solid model around...
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Free Distribution is a Smashing Business Model for this UK Magazine
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For Stylist Magazine's editor-in-chief Lisa Smosarski, their current success is based on a sound strategic decision made over a decade ago, when many magazine publishers were in an absolute panic.Ten years ago, Smosarski says in an interview with Media Voices, the...
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Sense and Sensibility in This Week’s Free Fonts
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Staying current without looking studiously hip can be a challenge in the design world. This week we bring you two fonts that can give your projects an up-to-date look while avoiding that too-trendy look. A modern, compact sans serif typeface,...
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Put Down the Phone and Bury Your Head in One of These
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I don’t know about you, but I’m tired of reading on my phone. And on my screen. By the end of the day, I just want to pick up something nice and have a good read … in print. Courier...
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Navarra Calls out Facebook on Faking Video Demand
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Facebook has a vested interest in boosting video viewership. And Matt Navarra, direct of social media for The Next Web, called them out on it. “In my opinion, Facebook has and still is creating a fake ‘demand’ for video. Video...
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Adobe, Indies and the Way Back to Print
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Madeleine Morley has a good eye for indie magazines.“Whether standing in line for checkout at a supermarket, sitting in a local coffee shop, or browsing in a modern bookstore, it’s not unusual to see magazines with $15, $20, even $25...
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Guiding Students into Careers in Print
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It’s a scene that’s playing out in many industries, as employers are looking at a potential lack of skilled employees to hire. And in the print industry, there is a dangerous misconception about the most recent grads and the quality...
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The Ad Sequence that’s Most Likely to Spark Desire
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It’s the holy grail for any ad – to create a memory in the viewer, to spark a desire, and to create a higher perceived value for what you are selling. And according to a neuromarketing study, physical ads shown...
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Magazines Tell It, and Magazines Sell It
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Call it 80 for 80. That’s the number of magazine ad campaigns in one recent measurement that delivered positive ROIs for the advertisers, according to research from the MPA. That research was among the information presented by MPA’s Linda Thomas...
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