May 2015 - Freeport Press

Real Estate Turns to Content for Serious Brand Building

29 May 201529 May 2015|content, News

Something interesting has been happening to journalism as Americans lose confidence in big name news organizations and consumers become choosier on where they go for information. Brands are hiring journalists and creating their own news vehicles, and it’s happening now...

6 Myths About Millennials and the Media

28 May 201528 May 2015|content, Editorial, News

Digitally native, the millennial generation is often thought to be abandoning traditional media for digital, and especially social, alternatives. But what do we really know about them? “Are millennials too cheap to pay for newspapers? Is social media leading to...

Monocle’s Tyler Brûlé on Making Money with Print

28 May 201528 May 2015|Magazine, Print

Tyler Brûlé managed to create a thriving media business centered on the Monocle title during a time when other publishers were wringing their hands in angst over digital and the “death of print.” He recently shared some insights with Peter...

Print Won’t Kick You Off Your Own Couch

27 May 201527 May 2015|Advertising, Magazine, Print

It’s no secret that a slew of online companies are printing magazines now. And the reasons behind each brand’s decision are as varied as the magazines themselves. According to Piet van Niekerk in Print Power, for some brands it’s about...

Madison Market a Good One for Print Magazines

26 May 201526 May 2015|Advertising, Magazine, Print

Mike Kornemann knows his market. And he knows that a majority of his readers are bullish on print magazines. “When…Kornemann speaks to classes at places like the Madison Media Institute, he always asks how many of the students read magazines,”...

On Snow and Clouds and Print Magazines

22 May 201522 May 2015|Digital, Magazine, Print

What a great analogy from our good friend Samir “Mr. Magazine” Husni. This is terrific: “As the magazine and magazine media world navigate their way through the maze of problems and possible solutions to the print + digital dilemma that...

Should Publishers Push Either Digital or Print?

21 May 201521 May 2015|Digital, Magazine, Print

For some of us, it’s pretty hard to be platform agnostic. Us print geeks find ourselves longing to read a format that we can touch, feel and yes, smell (an associate admitted that when her most recent issue of Southern...

Next Time Someone Says This, Feel Free to Roll Your Eyes

20 May 201520 May 2015|Marketing, Print

Let’s face it: The next time you hear or read someone saying “print is dead,” you can pretty much peg them immediately as out of date and out of touch. You are allowed to roll your eyes or chuckle softly...

How Magazines Have Turned Over a New Leaf

19 May 201519 May 2015|Advertising, Magazine, Marketing

Spend 30 years in the magazine media business and you'll tend to learn a thing or two. Tom Bureau of Immediate Media isn’t shy about laying it out as he sees it. “Yes, magazine media brands are seeing print circulations...

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