July 2014 - Page 3 of 4 - Freeport Press

15 July 201426 August 2021|USPS

Will $10,000 be enough of an enticement to pack in a career a few years early? The USPS hopes so, as it offers 3,000 postmasters a bonus to either retire early or face potential layoffs next year. “Qualified postmasters --...

Leverage Print Technology to Boost Ad Sales

14 July 201426 August 2021|Magazine, Marketing, Print

When you think of advances in advertising technology, print might not be the first medium that comes to mind. “At first glance, a printed magazine seems simple -- too simple to be worth discussing in an issue focused on publishing...

Is Ad Space Enough for Advertisers?

11 July 201426 August 2021|Advertising, Magazine

Has the publishing industry inadvertently devalued its own print ad space? Some industry experts think so, after years of giving advertisers list rentals, web ads and event sponsorship thrown into their annual ad proposals to sweeten the deal. “The value-add...

4 Tips for New Grads in the Print Industry

10 July 201410 July 2014|Print

Entering any new field as a recent grad is often fraught with fear. Do I know what I need to know? How well am I prepared? Add to that the recent upheavals in the print industry, and a career in...

Publishers: What’s in your Digital Marketing Toolbox?

10 July 201426 August 2021|Digital, Marketing

What the most important elements to a successful digital marketing initiative? Diana Landau of Niche Media interviewed marketing expert Rebecca Sterner for her ideas on what works and what trends to watch. While digital marketing has surely brought some new...

Automated Content: A Brilliantly Bad Idea?

09 July 201409 July 2014|content

We are stumped on this one. According to an article by Andrew Beaujon on Poynter.org, “AP will use robots to write some business stories.” The article refers to Associated Press’ recent announcement that they are planning to use technology from...

Postal Reg Violations Cost Mailers Millions

08 July 201426 August 2021|USPS

Yikes, that’s gotta hurt. Two high-volume postal customers were slapped with multi-million dollar penalties and fines in recent decisions by the U.S. Postal Service, reports Dead Tree Edition. “The U.S. Postal Service assessed Southern California Edison [SCE] $7.6 million in...

Print: From Disruption to Experimentation and Beyond

08 July 201426 August 2021|Apps, content, Digital, Mobile, Print

CDS Global’s Malcolm Netburn gave the keynote address at the recent IDEAAlliance PRIMEX East conference, and BoSacks reprinted Netburn’s remarks in his blog. In his speech, Netburn took a realistic look a print’s evolving role in the media mix, and...

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