Why TV Guide Is Thriving as Television Disruption Continues
It’s not your grandmother’s TV Guide. Gone is the red logo shaped like an old-school TV set. Also gone is the magazine’s original reason for existing – serving as a local channel guide in the pre-cable days. So how is...
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Print Holds Court in the Cross-platform Ad Landscape
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While “cross-platform” is undeniably a buzzword, this data shows that brands are not all that into multi-channel campaigns. “Cross-platform is THE new buzzword, but how integrated is advertising really?” MediaRadar posed this question in May in its post, “How Integrated...
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