Now That We’ve Hit Peak Tablet…
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It seems tablet sales have hit the ceiling; what does this mean to your publishing strategy?“Have tablets failed to become little more than nice-to-have devices?” asks Felim McGrath in The Media Briefing.It would appear so. Not only have tablet sales...
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Dropping Tablet Sales a Positive Sign for Print Magazines
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[responsive][/responsive]The shiny new technology was supposed to revolutionize the magazine industry. When Apple introduced the iPad in 2010, magazine apps were positioned as the “next big thing” and most publishers felt compelled to push out replica versions or reimagined titles...
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Soft Tablet Growth Getting Even Softer
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[responsive][/responsive]Tablets—once hailed as a revolution in mobile tech—have failed to perform. Not only are sales of the devices slowing dramatically, but sales of the content they were supposed to revolutionize are down too. Digital magazine sales are in a major...
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This Revolution Will Not Be Tabletized
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The year is 2010, and Apple launches the iPad. The publishing industry, still reeling from the economic downturn, scrambles to engage a digital audience and looks to magazine apps as “the next big thing,” revolutionizing the way magazines are read....
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