subscriptions Archives - Freeport Press

There are Plenty of Reasons for Publishers to Be Grateful

23 November 202023 November 2020|Digital, Print, Publisher, publishing

It's Thanksgiving week and it's time to consider what we are thankful for. There are many things I can think of personally and in business ... but COVID-19 has also tainted much this year. Still, I believe there is potential...

Bringing Paid Subscription Growth Out of the Dark Ages

18 June 201918 June 2019|Magazine

Adjustable seats. Dean Horowitz writing in Folio: uses this unlikely analogy to help us understand a critical problem in the magazine subscription model of late. “One size fits all just doesn’t work,” Horowitz writes. “Warplanes were once designed to fit...

A Reality Check for Online Subscription-focused Publishers

28 February 201828 February 2018|Publisher, publishing

There’s been a lot of talk this year about paid digital content as a viable revenue stream for news media. We certainly see evidence of the publishers that are getting paid content right. The shift away from ad-supported content to...

Bring Back Creative Subscription Sales this Year

10 January 201810 January 2018|Magazine, Print

According to circulation consultant John Morthanos, the magazine industry is missing the boat on selling subscriptions. “As an outspoken advocate of newsstand sales and someone with experience in circulation marketing, I find there is a correlation between the loss of...

Is This What’s Really Hampering Newsstand Sales?

05 May 201605 May 2016|Magazine, Newsstand

The steeper the subscription discount, the lower the sales at the newsstand. It’s pretty simple logic. But there’s a lot more to it than that. When publishers offer steep discounts off their subscription prices, sales at the newsstand go down....

Deceptive Tactics in the Magazine Renewal Game

01 December 201401 December 2014|Magazine, Print

[responsive][/responsive]Mum seems to the word from big name magazine publishers on third-party subscription renewals, according to Rick Edmonds in Poynter. The scam, which may not be technically illegal but is certainly deceptive, lures subscribers to pay for subscription renewals through...

Magazines to Offer Subscriptions via Text Message

03 September 201403 September 2014|Magazine, Mobile

Acquiring new subscribers has always been a huge cost of doing business in the publishing world. And the digital evolution has certainly provided some new avenues into doing just that, with titles like Vogue and Vanity Fair now available through...

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