Influencer Archives - Freeport Press

20 November 201920 November 2019|Digital, Social Media

What do the BBC, Google, Amazon and social media influencers all have in common? According to a Mindshare survey of UK customers, they all have zero (or worse) credibility. “Most UK consumers believe the BBC, Amazon, Google and social media...

How Influencer Marketing is Taking a Page from Direct Mail

07 August 201707 August 2017|Marketing, Print

Remember the early days of celebrity endorsements on TV and in print? This initial form of influencer marketing took root in the marketing zeitgeist. And it’s evolved with technology, creating an entire genre of social media influencers. From there, we’ve...

Influencer Marketing, or Just More Clickbait?

08 June 201708 June 2017|Digital, Marketing

At its inception, brands that looked to influencer marketing had worthwhile goals; engaging their fan base and potential customers in authentic, real-time conversation. And wow, has it backfired. David Hunegnaw, writing in Ad Age, explains how influencer marketing has effectively...

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