What Publishers Need to Understand about Gen Z
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Thanks to social and behavioral researchers, we know a lot about Generation Z (aka Gen Z, iGen or Centennials.). Born between 1995 and 2015, this is the first generation to be raised on the internet and social media, and the...
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Generation Z Swings the Pendulum Back to Reality
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They are quickly approaching 40% mark of all U.S. consumers and will number close to 73 million strong in a year or so. Nope, they aren’t Millenials, they are Generation Z, sometimes called Millenials 2.0. And for brands that are...
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Gen Z and the Indie Publishing Model
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Practically born with their parents’ phones in their hands, the young adult consumer is a conundrum to a lot of marketers. Born between 1995 and 20112, they represent close to 40% of all U.S. consumers, and number close to 73...
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Gen Z and the Increasing Importance of Trust
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In just two short years, they will represent 40% of all U.S. consumers, and number close to 73 million strong. Nope, they aren’t Millenials, they are Generation Z, sometimes called Millenials 2.0. And for brands that are willing and able...
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The Gen Z Marketing Blowback
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To Generation Z, the kids who are now from age 5 to 19, digital technology is as ordinary as electricity is to the rest of us. First-day-of-school selfies are a thing, and kids consider technology to be their “virtual playground,”...
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