Email as a Brand Platform, not Simply a Marketing Channel
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Gimme shelter, Laurent Durieux When you think about your marketing channels...No doubt you think about email – the weekly newsletter, the drip campaign, the company updates you send your customers. Yet Annemarie Dooling of the Wall Street Journal suggests we...
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Publishers Say Email is the Top Revenue-Driving Tech in 2017
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Good old email; turns out it’s still incredibly valuable to publishers in terms of driving revenue. As Ellen Harvey explains in Publishing Executive, “34% of publishers indicated that email marketing drove substantial revenue for their businesses in 2017, the most...
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Print Holds Court in the Cross-platform Ad Landscape
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While “cross-platform” is undeniably a buzzword, this data shows that brands are not all that into multi-channel campaigns. “Cross-platform is THE new buzzword, but how integrated is advertising really?” MediaRadar posed this question in May in its post, “How Integrated...
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How to Fight the 30% Email Drop
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[responsive][/responsive]Email marketing – love it or leave it – is here to stay. It’s one of the tools available to publishers to keep subscriptions up and interest growing. And it’s tough sledding some days; the 30% average drop-off rate means...
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