How Print Became an Experience Gateway for Big Box Retailers
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As retailers look ahead to a post-pandemic consumer world, where does print appear on their radar? For some insights, let’s look at how print was being integrated into both brick-and-mortar and online retailers.  “The rapid rise of online shopping and...
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The World is Your Catalog
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A remarkable innovation potentially transforms every printed image into a purchase point. And brands are climbing aboard fast. Almost a century ago, the prevailing business model for newspapers changed radically, Shellie Karabell writes in Strategy + Business, as printing technology...
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Catalogers, Are You Making These Big eCommerce Mistakes?
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[responsive][/responsive]We see it a lot: A company puts out a great catalog, then seriously drops the ball making the connection between the mailed piece and the ecommerce process at their website. It’s frustrating and costly, and can be avoided if...
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