The Secret Life of Your Mailbox
Back in the ‘70s it used to be called “junk mail” – the reams of unsolicited paper in your mailbox, sent by well-meaning but data-limited businesses trying to cover a broad swath. Never mind that yours was a vegetarian household;...
continue reading
Direct is the New Digital When it Comes to Customer Mail
|, ,
Direct mail makes us feel special.That stat comes from research from Royal Mail that shows 70% of consumers feel more valued by a brand when they receive direct mail instead of email. (Don’t believe it? Just look at what happened...
continue reading
What Nordstrom Learned When they Cut Direct Mail from their Loyalty Program (Spoiler Alert: It Wasn’t Good)
Oops.That’s the basic reaction from Nordstrom brass in their recent earnings call where they reported weaker-than-expected sales forecasts. “On Tuesday, Nordstrom cut its forecast for full-year sales and profit after reporting weaker-than-expected first-quarter results that were hurt, in part, by...
continue reading