directmail Archives - Freeport Press

11 March 202011 March 2020|Print

Back in the ‘70s it used to be called “junk mail” – the reams of unsolicited paper in your mailbox, sent by well-meaning but data-limited businesses trying to cover a broad swath. Never mind that yours was a vegetarian household;...

Direct is the New Digital When it Comes to Customer Mail

18 February 202010 November 2021|Advertising, Print, USPS

Direct mail makes us feel special.That stat comes from research from Royal Mail that shows 70% of consumers feel more valued by a brand when they receive direct mail instead of email. (Don’t believe it? Just look at what happened...

What Nordstrom Learned When they Cut Direct Mail from their Loyalty Program (Spoiler Alert: It Wasn’t Good)

30 May 201909 November 2021|Print, USPS

Oops.That’s the basic reaction from Nordstrom brass in their recent earnings call where they reported weaker-than-expected sales forecasts. “On Tuesday, Nordstrom cut its forecast for full-year sales and profit after reporting weaker-than-expected first-quarter results that were hurt, in part, by...

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