content marketing Archives

Publishers Finding Headaches in Paid Content Tech

25 April 201925 April 2019|content

The last two or three years we’ve seen plenty of publishers finding success with paid content strategies. Converting “free” readers to paying customers is more feasible now than it’s been in years, with readers willing to pay for quality content....

A Profit-Centric Look at Content Marketing

30 May 201730 May 2017|content, Marketing

If you’re not making money from your content marketing, you’re doing it wrong. Content Marketing Institute’s Joe Pulizzi is clear on that point. “Marketing, in its truest form, was meant to be a profit center,” he explains in a recent...

2017: The Year Your Content Does THIS

27 December 201627 December 2016|Magazine, Marketing, Print

Wondering what your content marketing should look like in 2017? In a word, it better get real. Good marketing content – king, queen, jack and aces of any successful brand strategy – is crucial in the digital age. And this...

Feeding the Beast: The Content Obesity Epidemic

10 June 201510 June 2015|content, Marketing

Content is king, they said. You have to market with content, they said. And brands took heed and poured forth enormous amounts of “stuff” across every channel they could find. The problem, according to Nicola Kemp in Marketing Magazine, is...

What To Expect in Content Marketing in 2015

16 December 201416 December 2014|content, Marketing

[responsive][/responsive]Camille Padilla Dalmau seized a brilliant opportunity last month to hear straight from the source what to expect next year in content marketing. “During the Contently Summit last week, I weaved my way through a sea of content marketers during...

Forbes Speaks on Content Marketing

26 September 201426 September 2014|content, Marketing

Content marketing is one of those terms bandied about so often it’s easy to gloss over what it really means. Joshua Steimle in Forbes is aiming to clear up the mystery, citing Content Marketing Institute’s definition: “Content marketing is a...

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