Marketing Messages in the Time of COVID-19
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A fascinating thing is happening in my inbox. I’ve been deluged by emails from brands offering their take on the pandemic and what their company is doing about it. Some of this is quite useful … I’m happy to know...
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Return to Sender; Email Unknown
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Americans are completely tied to their emails, and your message is not getting through. If the results of a recent Adobe survey are any indication, marketers who rely on email for communication are facing some tough sledding. “Adobe today released...
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When the Info Really Matters, Millennials Want it in Print
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The largest generation in today’s workforce, Millennials like their important industry event materials in print. It’s how they learn best. For anyone involved in meeting or conference planning, one of the big decisions is choosing how to offer those vital...
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