Falling Victim to Scale
"Traditionally media businesses wanted scale because they wanted to influence as many people as possible...and because they wanted to build advertising businesses and advertisers wanted scale. "Certainly some publishers that started out with a very targeted focus had to grow...
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Mr. Magazine Says Think “Audience First” This Year
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[responsive][/responsive]“If you can look into the seeds of time, and say which grain will grow and which will not, speak then unto me.” This quote from William Shakespeare is a fitting beginning to this piece from Samir Husni, aka Mr....
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