Making it Rain with your Association Magazine 
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“An association magazine gives you the ability to highlight and double down on your business goals—particularly membership issues.” – Ernie Smith of Associations Now According to one industry insider, your association’s publications are vital to achieving your bottom line business...
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Penny Wise, Print Foolish?
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How associations risk alienating their members, and how you can avoid the same mistake. We can’t say this loud enough and often enough: When deciding on a publishing channel strategy, you must take into account the preferences of your core...
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Lean In, Lean Back and the State of Association Publishing
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For SHRM’s Jessica Perry, there are about a quarter million valid reasons to continue in both print and digital. “Print versus Digital: A Strategic Choice.” That’s the title of a panel discussion being put together for the Folio: Association Media...
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The Growing Impact of Association Media
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There’s a subtle and powerful shift happening in the world of nonprofit associations. “Whether by realizing cost efficiencies or by having a better understanding of the power of a media group’s ability to market an association’s mission to its membership,...
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Association Publishers See Stable Margins in 2014
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[responsive][/responsive]Association publishers were by no mean immune to the challenges faced by the magazine industry as a whole over the past five years, yet print still drives the business model. “They've survived, but it hasn't been easy,” writes Michael Rondon...
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