AR Archives - Freeport Press

SI Embraces Augmented Reality in a Big Way

15 May 201715 May 2017|Digital, Magazine, Print

In a stunning example of the use of technology in a print publication, Sport’s Illustrated is unveiling its first augmented reality (AR) issue. “Sports Illustrated is trying to breach the gap between paper and digital with its first interactive issue,...

Virtual or Augmented Reality – Where Do Publishers Fit?

25 April 201710 November 2021|Digital

“In my opinion no technology has promised more, delivered less, and destroyed more wealth than virtual reality.”That’s the sentiment of Stephen Masiclat, director of New Media Management at The S.I. Newhouse School of Public Communications in Syracuse.“Masiclat has spent much...

Elle Gets Real with Augmented Reality

19 October 201619 October 2016|Digital, Magazine, Print

Elle Magazine used a proprietary app to bring a vivid AR experience to readers for their groundbreaking November issue. Elle magazine is getting real. Their November issue allows readers to use the ElleNow iPhone app to dive into an augmented...

Print Driving Digital Success in Big Ways

17 March 201617 March 2016|Digital, Print

As print becomes ever more valuable as a channel, smart marketers are leveraging it to knock their digital engagement out of the park. Here’s how. “Despite what you may have heard, print content is not going the way of the...

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