SI Embraces Augmented Reality in a Big Way
|, ,
In a stunning example of the use of technology in a print publication, Sport’s Illustrated is unveiling its first augmented reality (AR) issue. “Sports Illustrated is trying to breach the gap between paper and digital with its first interactive issue,...
continue reading
Virtual or Augmented Reality – Where Do Publishers Fit?
|
“In my opinion no technology has promised more, delivered less, and destroyed more wealth than virtual reality.”That’s the sentiment of Stephen Masiclat, director of New Media Management at The S.I. Newhouse School of Public Communications in Syracuse.“Masiclat has spent much...
continue reading
Elle Gets Real with Augmented Reality 
|, ,
Elle Magazine used a proprietary app to bring a vivid AR experience to readers for their groundbreaking November issue. Elle magazine is getting real. Their November issue allows readers to use the ElleNow iPhone app to dive into an augmented...
continue reading
Print Driving Digital Success in Big Ways
|,
As print becomes ever more valuable as a channel, smart marketers are leveraging it to knock their digital engagement out of the park. Here’s how. “Despite what you may have heard, print content is not going the way of the...
continue reading