VIdeo Archives - Freeport Press

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New YouTube Boycott Erupts over Extremist Content and Brand Ads

25 April 201825 April 2018|VIdeo

Again, YouTube? It’s been over a year since YouTube and their parent company Google felt the wrath of their corporate sponsors. Big name advertisers starting yanking their YouTube ads in droves after their ads appeared alongside racist, homophobic or otherwise...

Why UK Publishers Aren’t Going All In on Video

08 November 201708 November 2017|Digital, VIdeo

Pivot to video? Not at the expense of other formats, say UK publishers. Pivot to video – it’s been the rallying cry for a while now in the U.S., as some publishers forgo written content in favor of resource-heavier video....

Why Brands are Probably Wasting their Video Ad Budgets on Millennials

14 June 201714 June 2017|Advertising, Digital, VIdeo

You know all those video ads brands are now obsessed with churning out to target the 18-34 age market? Turns out it might be a huge waste of time and money. “Young TV consumers may be watching much more streaming...

More Big Names Pulling out from YouTube

29 March 201729 March 2017|Advertising, VIdeo

Wal-Mart and Pepsi join other big names that have pulled their ads on YouTube after finding their campaigns were placed alongside offensive videos. YouTube: It’s the Wild, Wild West of video. And it’s been wildly successful at selling ads to...

Can YouTube Make the Switch from Platform to Publisher?

09 November 201609 November 2016|Publisher, Social Media, VIdeo

The numbers underscore just how difficult it is to convince folks to pay for something they’ve had for free all along. YouTube is ubiquitous. The platform has more than one billion monthly users, and is growing by the minute. Their...

Mid-Roll Ads on FB Just Won’t Fly. Here’s Why.

09 September 201609 September 2016|Advertising, Mobile, Social Media, VIdeo

“Audiences are now accustomed to having control over the content they consume, and you can't put that genie back in the box.” Did Facebook just make a critical error? According to Carrie So writing in Advertising Age, they sure did....

Backing Away from the Video Balloon

06 July 201610 November 2021|VIdeo

There’s plenty of hints that the digital video economy isn’t quite as robust as publishers desperately want to believe.By some accounts, 75% or more of all global mobile traffic will be video by the end of this decade, according to...

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