Behind the USPS Network Consolidation
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[rev_slider USPSCon] The volume of First Class mail this year is expected to be nearly half of what it was in 2007, before the great recession. The USPS cites this decline as one of the primary justifications for the consolidations...
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A Fresh Look at Lead Generation
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[responsive][/responsive]Lead generation – it’s behind most of what we do in B2B marketing, and it’s crucial for keeping the sales funnel full. If you aren’t getting the results you need, it might be time to take a fresh approach to...
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UPDATE: Are USPS Rate Hikes Coming? If they are, they won’t until after early 2015
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[responsive][/responsive]It’s Q4, that time of year when businesses are busy putting the final touches on next year’s budget. Yet for USPS customers, there is one line item that is too murky to call at this point. “Postal rates in 2015...
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Direct Mail in the Vacuum
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[responsive][/responsive]Nature and marketers abhor a vacuum. Which is why now may be the right time for your company to take a fresh look at your direct mail program. “Direct mail, in terms of volume, is in decline. This would usually...
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The Politics of Direct Mail
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[responsive][/responsive] So Al Gore helped make Blackberrying a “thing” and Obama is often considered our first “digitally grass roots” president, but when it comes to getting out the vote, campaign managers are still banking on direct mail. “Campaigns, party committees...
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Newman! Mailman Fails to Deliver
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The comparisons are unavoidable. Newman, the mailman everyone loves to hate on Seinfeld, was vilified in one episode when he was caught hoarding mail rather than delivering it. It’s hard to believe, but one Kentucky mailman was sentenced to six...
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Big Cuts Coming at the USPS
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Will $10,000 be enough of an enticement to pack in a career a few years early? The USPS hopes so, as it offers 3,000 postmasters a bonus to either retire early or face potential layoffs next year. “Qualified postmasters --...
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Postal Reg Violations Cost Mailers Millions
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Yikes, that’s gotta hurt. Two high-volume postal customers were slapped with multi-million dollar penalties and fines in recent decisions by the U.S. Postal Service, reports Dead Tree Edition. “The U.S. Postal Service assessed Southern California Edison [SCE] $7.6 million in...
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