publishing Archives - Page 5 of 9

330-308-3300

Change Management: A Lost Art in This Business?

12 May 201612 May 2016|Advertising, Digital, publishing

Lessons learned from the “old days” of print publishing on how to quit whining and handle change. Are publishers limiting their revenue potential because they are simply bad at handling change? D. B. Hebbard thinks maybe. “During a conversation with...

The Audience-First Movement in Publishing

28 March 201628 March 2016|Magazine, publishing

Forget “digital first” or “print first.” It’s not about you or your platform; it’s about your audience. For the better part of the last decade, it seemed like technology was in the driver’s seat in the publishing industry. Any technological...

Something Old, Something New…

10 March 201610 March 2016|design, Magazine, publishing

An interesting peek at one designer’s magazine shelf makes us ponder timing in the grand scheme of things. “Last year, a friend turned me on to Nest, an interior design magazine publishers from the late 90s to the early 00s....

Money Matters: Where Publishers See it Coming and Going This Year

28 January 201610 November 2021|Advertising, Apps, Digital, Magazine, Print, publishing

Publishing industry executives share their thoughts on where they’ll invest this year, and where they expect to see gains.At the end of last year, the folks at Publishing Executive surveyed their readership to see where they plan to invest, and...

One More Made-up Word about Publishing in 2016

18 January 201618 January 2016|publishing

“Although we’re in the words business, we publishers often can’t find the words to explain what’s going on in our industry.” – D. Eadward Tree The art and business of publishing has changed so much in the past several years...

Can Native Ads Survive the Blockade?

17 December 201517 December 2015|Advertising, Digital, publishing

As consumers race to bar digital intrusion, where does that leave brands and their sponsored content? A word of warning to publishers. The debate around native advertising and its future continues to swirl in the industry, with the practice being...

Are Publishers Digging Their Own Graves with Brand Content?

20 October 201520 October 2015|content, publishing

At the heart of the debate over native advertising is this central truth, summed up in one concise statement: “…these days, advertisers wield a lot more power and influence over media companies because they [publishers] are desperate for their dollars,”...

How Brand Publishing is Raising the Bar

05 October 201505 October 2015|Magazine, publishing

Elliman’s new lifestyle magazines transcend the mold and give established titles a run for their money. A remarkable thing is happening as brands turn to high end print vehicles. For Douglas Elliman Real Estate, their venture into brand journalism is...

Seth Godin on Mass Media: So Close

30 September 201530 September 2015|Magazine, publishing

Seth Godin is usually spot on when he blogs about marketing and advertising in today’s connection economy. Last week, he came so close to disclosing a new truth about the magazine industry that we have to wonder if he left...

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