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330-308-3300

Publishers Warned to Be Helpful… or Prepare for the Worst

07 April 202007 April 2020|content, Publisher, publishing

“The most read ever.” That’s what The Guardian and the Financial Times are saying about articles they’ve been publishing around coronavirus. “Over the last few weeks, The Guardian’s daily digital traffic has been up by a half year-on-year,” writes John...

Publishing in a Pandemic… True Thought Leadership from Meredith’s President

30 March 202030 March 2020|Magazine, publishing

Leadership. It’s become a mantra of sorts, one of those terms we use without really giving it a lot of thought. In my world view, I have some trusted industry thought leaders I turn to again and again, including Samir...

What Publishers Need to Understand about Gen Z

27 January 202009 November 2021|Advertising, Marketing, Publisher, publishing

Thanks to social and behavioral researchers, we know a lot about Generation Z (aka Gen Z, iGen or Centennials.). Born between 1995 and 2015, this is the first generation to be raised on the internet and social media, and the...

Journalism in the New Decade and the Return to Reader Revenue

13 January 202010 November 2021|Publisher, publishing

When the Reuters Institute set out to uncover the key issues facing the news industry, they surveyed 233 senior media executives around the world to identify the most important current trends. Their findings are summarized in the Journalism, Media and...

For Magazines, the Pendulum Swings Back to a More Thoughtful Mix of Channels

17 December 201917 December 2019|Magazine, Marketing, publishing

There’s no question that printing a magazine has its challenges, with the fixed costs of paper, printing and distribution and the decline in print advertising. So yes, from a bottom-line point of view it might seem like a smart move...

The Strange Case for Using Decoy Pricing in Membership Sites

10 December 201910 December 2019|publishing

As the magazine media industry has evolved, we’ve witnessed a variety of revenue models, including the rise of subscription-based websites. And it calls for a whole new approach toward pricing strategy, says Kim Mateus in Mequoda. “While the challenge of...

Magazines Really Are a Big Deal for Your Audience, and for the Brands Looking to Engage Them

30 October 201930 October 2019|publishing

“National news is the voice of the nation; new age publications represent people; local press stands up for community. This is invaluable content.” This statement opens an article in Campaign focused on understanding why magazines matter. The brand recently launched...

A Tale of Two Publishing Models

09 October 201909 October 2019|Advertising, Digital, publishing

You could say that this century so far has been the best of times and the worst of times for publishers. On the one hand, we have tremendous audience reach made possible by social media and digital content distribution. On...

Where Magazine Brands Fit into Streaming TV

16 September 201916 September 2019|publishing

Everything, everywhere all the time. That seems to be the experience of streaming or OTT TV, as consumers cut the cord with cable and opt for a wide variety of options. Too wide, if you ask Steve Smith, a media...

What the Personality Cult of Niche Publications Can Teach Mass Market Brands

26 August 201926 August 2019|Magazine, publishing

As the age of mass-market gives way to special interest everything, big-name publishers are learning some potentially game-changing lessons from the niche side. At the heart of the lesson is this simple truth: no matter the size of your audience,...

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