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330-308-3300

Inspirational Print in this Age of Fake News

17 April 201717 April 2017|Magazine, News, Print

The news media – long criticized and now much maligned – has one ace in the hole that fake news can’t touch. And that ace is print. “Fake news relies heavily on social media to get content shared fast and...

We Have Seen Print’s Enemy …

10 April 201710 April 2017|Magazine, News, Print

… and it’s not digital. Some intriguing ideas on resurrecting print circulations. The survey How Millennials Consume Content was conducted by OnePoll on behalf of Publishing Technology. The full results can be accessed at www.publishingtechnology.com/research Smartphones are not to blame...

Fake News Alert: Dial I For Irony

05 April 201705 April 2017|content, News

Irony alert – from where we sit, a lot of native advertising and sponsored content is just a hair’s breadth away from fake news. In fact, the fake news uproar has just about killed off native advertising as a viable...

Why Differentiation is Critical during the War on Media

07 March 201707 March 2017|content, News

There is a difference between “media” and journalism; in this age of brands as media publishers, not all operate under journalistic principles. Throw native advertising into the mix – where real journalism is cozied up with sponsored content – and...

The Crisis of Mistrust and the Media Echo Chamber

22 February 201722 February 2017|Magazine, News

Businesses, non-governmental organizations, governments and the media around the world all have one thing in common: declining public trust. “The 2017 Edelman Trust Barometer, published in January this year, reveals a ‘crisis in trust’ around the world in four key...

The Publishers That are Getting Paid Content Right

16 February 201716 February 2017|content, Digital, News

The shift away from ad-supported content to paid content models is gaining momentum. Witness the New York Times’ focus on subscriptions and what that means for publishers. The once heavily ad-based publishing business model is now driven more by subscription...

This Just In….Breaking News in Print

06 February 201706 February 2017|News, Print

Newsstand sales in the US are down; this is a fact. So what are publishers doing to combat the losses? “As magazine sales shrink, publishers including Time Inc.—which owns brands like Time, Fortune, Entertainment Weekly, and People—find themselves competing not...

New York Times’ Focus on Subscriptions is Massive News for Publishers

24 January 201724 January 2017|content, News

The once heavily ad-based publishing business is altering in radical ways, at a pace that is hard to fathom. So much so that the New York Times is now more driven by subscriptions than by ad sales, according to an article...

How Publishers are Ruining their Online Sales (and How to Stop It)

23 January 201723 January 2017|News, publishing

Robert Grainger has a bone to pick with publishers. In this era of fake news and renewed interest in long-form content, he believes that consumers are more than ready to pay for good journalism. The problem, according to Granger (a...

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