Freeport Press Blog

Insights and industry news from
printing experts

Home • Freeport Press Blog

You communicate to your audience in a variety of ways. We write about a variety of media formats and communication tools with an emphasis on print. We also cover paper and distribution, the USPS, social media, and more. We hope you’ll find enlightening posts that can enhance and educate you and your business.

What’s Old is New Again in these Recent Magazine Launches
It’s like the line from that old joke … “what’s black and white and read...
Outside Magazine’s CEO 41% More Bullish than Ever on Print
Mr. Burke, you’re one of our kind. “I’m bullish, and it may sound crazy to...
Short-termism and the Short-sighted Ad Campaign
As reporting and budget cycles move to shorter cycles, long-term strategic brand building is often...
What Publishers Need to Understand about Gen Z
Thanks to social and behavioral researchers, we know a lot about Generation Z (aka Gen...
Born to be Wild? These Free Fonts are a Must for Your Design Kit
Energetic, free and dreamy, Vindica Rebel typeface from Indonesian design shop Rubirubiko makes us want...
Customers Want a Choice When It Comes to Transactional Mail
Yesterday we shared how USPS mail volume has declined dramatically since 2006, down about 30%....
Just the Facts, Ma’am, on Direct Mail in 2020
Mail volume since 2006 has dropped a whopping 29.5% since 2006, according to USPS data....
The Non-trackable Print Ad Myth … Busted
Perfectly targeted and trackable ads … this was the promise of internet advertising, and the...
Print… The New Indicator of Brand Chic
Almost five years ago I was seeing clear evidence of print’s luxurious future. I saw...
Where there’s a Willful, there’s a Way
When you use fonts day in and day out, it’s easy to sort of gloss...