June 2020 - Freeport Press

30 June 202030 June 2020|Uncategorized

All of us have watched as small businesses in our own communities had to shut down during the pandemic lockdowns. We worried if they would survive with no income, and we cheered as they began to cautiously reopen. But what...

Weaving Their Way through the Pandemic Publishing Maze

29 June 202026 August 2021|Magazine

“This situation brought out the best of people.” That’s the feeling of David Mulrenan, head of investment at Zenith UK, when asked how the publishing industry is coping with COVID-19. “Continuous innovation, whether that be in how the copy gets...

The Real Reason Brands are Turning to Long Form Print Ads (Hint: It’s About Trust)

29 June 202029 June 2020|Advertising, Print

It’s 2020, and brand messaging matters more now than perhaps at any time in our recent history. And this is fueling a resurgence in long-form print advertising, according to Larry Light writing in Forbes. “In a world of instant messaging,...

Cobaissi Cookies Are Tasty Friday Fonts

26 June 202026 June 2020|design

Let's start with dessert. CookieRun is round, tasty and modeled after the typeface in the online game CookieRun. The cute design principles reflect the sculptural features and round, bold impressions. You can find it here. Now a fancier treat. Cobaissi, an...

How to Use Your Print Magazine to Fuel Growth

25 June 202010 November 2021|Magazine, Print

The majority of marketers in the healthcare space understand the power of print communications. According to a report from the Society for Healthcare Strategy and Market Development, 80% of its members publish community publications, and 71% publish employee communications. Many...

Don’t Sit This One Out, Warns Advertising Icon

24 June 202024 June 2020|Advertising

As tempting as it may be to “sit this one out,” it’s important that brands remain visible and vocal during these challenging times. “Going dark during this time really raises a question mark, says John Sculley, former Apple CEO and...

Online Retail is Soaring; Let’s Add a Newsstand to the Virtual Checkout Lane

23 June 202023 June 2020|Magazine, Print

The nature of retail faces a similar challenge as the publishing industry: Disruption in both industries – and indeed across all industries – will only get faster. Yet consumer preferences continue to be critical factors in deciding how to innovate...

…aaaaaand it’s back.

23 June 202026 August 2021|Magazine, Print

It was late March of this year when San Diego magazine shuttered its operations and laid off most of its staff due to recently-imposed lockdown restrictions. At the time, publisher Jim Fitzpatrick stressed this was a temporary pause. He was...

Why This Ad Spend Drop Won’t be a Bad as the Last Meltdown

22 June 202022 June 2020|Advertising

It could be worse... That’s what industry analysts are saying about out the expected decline in ad revenue due to the pandemic. “GroupM, a unit of WPP PLC, expects ad spending in the U.S. to drop to $207.9 billion this...

Ooooh You Two, Aren’t You Stylish Free Fonts

19 June 202019 June 2020|design

This week our free font picks prove that minimal design does not mean minimal style. In fact, quite the opposite is true with Monoround, a free rounded sans serif from Kafa Studio. This font made its debut on DaFont last...

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