February 2020 - Freeport Press

Two Blooming Beautiful Free Fonts for your Friday

28 February 202028 February 2020|design

Where I sit, winter still has a feisty hold on the weather, but I know spring can’t be far. (Please?) This week, we offer two free fonts that will have you thinking forward to the glorious blooms of springtime and...

Heavy Metal Still Heavy Into Print as they Expand to New Platforms

26 February 202026 August 2021|Magazine, Print

Matthew Medney, new CEO of Heavy Metal, has been ensconced in the comics and fantasy world for ages … which no doubt explains his ability to truly understand the audience for the iconic brand. “I took the job because, like...

Print Designers Taking a Page from the Online User Experience

25 February 202025 February 2020|design, Magazine

As readers shift much of their media diet from the printed page to the digital screen, magazine publishers are leveraging two specific opportunities. As Greg Dool in Folio: notes, “many magazine publishers see an opportunity for their print products to...

Why We’re Still Talking About The Furrow in 2020

24 February 202024 February 2020|Magazine, Print

“When REI, the outdoor gear company, launched a print magazine last year, it became one of the latest examples of a marketing trend,” says Marketplace’s Sabri Ben-Achour in this podcast. “It is called ‘content marketing’ and … brace yourselves …...

Which Comes First, the Free Font or the Design Project?

21 February 202021 February 2020|design

I want to build a widget or something... and I blame one of this week’s free fonts for it. One look at Mosk and I wanted to design something that would use this font on the face, the packaging, the...

Revealed – a Look Inside the Meredith Magazines Success Story

20 February 202020 February 2020|Magazine

The largest media company in the world didn’t get that way by playing it safe and pulling back when things got tough. And they have no intention of doing so now. Meredith Corporation VP and Group Publisher Scott Mortimer recently...

What’s Read and Loved and Growing for Five Straight Years?

19 February 202019 February 2020|Catalog, Print

Image source: jschmid.com The results are in, and Harvard Business Review has something to say about the state of catalogs in the 2020 marketing strategy. “Despite two decades of email and social media marketing, and the digitization of the consumer...

Australian School Bans iPads… Does Educational Science Agree?

19 February 202019 February 2020|Paper, Print

When Reddam House Private School outside Sydney, Australia got rid of iPads, they did so based on feedback from the students. The school had been using iPads to access e-textbooks for the past five years, according to Jenn Ryan writing...

Bauer Media Once Again Shows Us All How it can be Done

18 February 202018 February 2020|Magazine, Print

When it comes to secret sauce, Bauer Media seems to have it. They are proving yet again that brands can still thrive in print magazines, through audience-based innovation that builds adoring fans and happy advertisers. The latest news? Two of...

Direct is the New Digital When it Comes to Customer Mail

18 February 202010 November 2021|Advertising, Print, USPS

Direct mail makes us feel special.That stat comes from research from Royal Mail that shows 70% of consumers feel more valued by a brand when they receive direct mail instead of email. (Don’t believe it? Just look at what happened...

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