October 2019 - Page 3 of 4

A Delicious Recipe for Baked-in Customer Engagement – Print, Text and Email

10 October 201910 October 2019|Marketing, Print

Regardless of what you are selling, there are two things to remember about today’s consumer audience: we check our mailboxes just about every day; and we like supporting local businesses. For Sandy Hubbard writing in Print Media Center, this was...

A Tale of Two Publishing Models

09 October 201909 October 2019|Advertising, Digital, publishing

You could say that this century so far has been the best of times and the worst of times for publishers. On the one hand, we have tremendous audience reach made possible by social media and digital content distribution. On...

The Shortcut to Happiness Lives in a Magazine

08 October 201908 October 2019|Magazine, Print

We all want to be happier. Entire industries are dedicated to helping us find ourselves, live fuller lives, and ultimately be a better-adjusted version of ourselves. Looking for a short cut? Pick up a magazine. According to an article in...

Gen Z and the Indie Publishing Model

08 October 201908 October 2019|Marketing, Print

Practically born with their parents’ phones in their hands, the young adult consumer is a conundrum to a lot of marketers. Born between 1995 and 20112, they represent close to 40% of all U.S. consumers, and number close to 73...

Ground Control to Magazine Publishers…

07 October 201907 October 2019|Magazine, Print

“Stop trying to be your competitor media, like cable. Be you.” That’s solid advice from Steve Smith writing in Folio:, in which he urged magazine publishers to realize they are NOT TV networks. The way forward as a publisher is...

Take a Deep Dive into This Week’s Free Fonts

04 October 201904 October 2019|design

Ah, the life aquatic. Inspired by the deep sea, Aquatico is a geometric, rounded typeface by U.S. designer Andrew Herndon. The font offers some fun alternative letters for special effects, and comes in regular, oblique, light and light oblique. Download...

Something “Completely Different” is Happening to Print

03 October 201903 October 2019|Print

A funny thing happened to print on the way to its (alleged) demise. It didn’t die (we stopped even rolling our eyes when people talked like this; I was afraid they might stick in the back of my head). Instead,...

Sure, Print’s Hard … and It’s Worth It

03 October 201903 October 2019|Print

If you’ve been following me for any length of time, you’ve seen me write about the trust effect in print magazines. Consumers trust printed content more than they trust digital, and this trust helps elevate the brand and its associated...

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