July 2018 - Page 2 of 3 - Freeport Press

MediaRadar Chimes In on Cover Wraps Trend

19 July 201819 July 2018|Magazine, Print

Last week I wrote about a trending ad strategy in the magazine biz of late, citing an article from D. Eadward Tree in Dead Tree Edition. “The tactic is sponsored cover wraps – typically a four-page piece placed atop the...

A University Cancels its Print Magazine – Was it Censorship or Just Bad Marketing?

16 July 201816 July 2018|Magazine, Print

There’s a problem with deep journalism and in-depth reporting. It tends to dig more deeply than a lot of people are comfortable with. According to some of the editorial staff at Lindenwood University, that’s exactly why their print magazine has...

Necessity Dictates Design with This Week’s Free Fonts

13 July 201813 July 2018|design

Back in 2014, designer Ben Whitmore saw a problem. “Of the hundreds of thousands of free fonts on the web, only a tiny handful are ‘text’ fonts suitable for plain text,” he explained in a blog post. “Some of these...

Brands Who Share Content in Print Say it’s “Critical” to their Marketing Strategy

12 July 201812 July 2018|Print

It’s been said that content marketing is the only marketing left. Think about it. At Freeport Press we generate several posts per week, shared across our blog. We’ve curated articles and added our perspectives. We’ve launched a printed quarterly magazine,...

Rock, Paper, Scissors, Print: 4 Reasons Print Still Wins

12 July 201812 July 2018|Digital, Print

In the grand scheme of things, where does print still rank? According to Aisling McCarthy in Media Update, as a marketing channel print finds itself on good old terra firma again. “Print media is surviving in spite of the predictions...

News that Matters – Embracing the Slow Journalism Movement

11 July 201811 July 2018|Editorial, News

The age of the 24-hour news cycle has turned journalism into a speed race. Scoops and breaking news are filled with scant facts, lots of supposition, and often wild speculation. And by the time the full story has come out...

Cover Wrap – a Solid Ad Tactic in the Magazine Biz

11 July 201811 July 2018|Magazine, Print

In the world of print magazine advertising, there’s one tactic that’s standing out as a winner in the current landscape. “The tactic is sponsored cover wraps – typically a four-page piece placed atop the regular front and back covers of...

The Ad Bot Problem That Isn’t Going Away

10 July 201810 July 2018|Advertising, Digital

It’s worse than we thought. When the prevalence of ad fraud was brought to light in 2015 and into 2016, billions of ad dollars were estimated to be at risk. At the time, cries for the ad industry to “grow...

Font Nuts Will Love Inknut, one of This Week’s Free Fonts

06 July 201806 July 2018|design

We have a lot fun each week with our Free Friday Fonts, and enjoy digging up some unusual additions to your typeface library. This week, we bring you Inknut Antiqua by Claus Eggers Sørensen. The font is inspired by the...

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