This is one trend we are solidly behind – non-publisher brands diving into print magazines as a way to engage their audience and solidify their brand.It’s tricky business, of course, as Cable Neuhaus explains in his Modern Magazinist post on...

Magazine publishers would do well to take a page out of Visa’s playbook, and “be everywhere your customers want you to be.” Staying true to your audience and their needs is the best way to build a solid model around...

For Stylist Magazine's editor-in-chief Lisa Smosarski, their current success is based on a sound strategic decision made over a decade ago, when many magazine publishers were in an absolute panic.Ten years ago, Smosarski says in an interview with Media Voices, the...

Madeleine Morley has a good eye for indie magazines.“Whether standing in line for checkout at a supermarket, sitting in a local coffee shop, or browsing in a modern bookstore, it’s not unusual to see magazines with $15, $20, even $25...

Call it 80 for 80. That’s the number of magazine ad campaigns in one recent measurement that delivered positive ROIs for the advertisers, according to research from the MPA. That research was among the information presented by MPA’s Linda Thomas...