Can Your Editorial Team Flow from Print to Digital?
As niche magazine brands make the shift to multi-channel publishers, the editorial staff often has to realign. In these days of leaner content staffs, that means print writers may find themselves working on digital content as well. Is this a...
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Lost in Translation: Why Print Writing Doesn’t Work Online
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As brands embrace journalism, one of the ideals they work toward is often “content re-use.” In theory it’s a great idea; use content that lives in one channel or format and repurpose it to another. For example, if you have...
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