New Launches are Up By How Much Now?
One of the challenges in the magazine industry is parsing the numbers. Depending on the source, (MPA, Min, PPA, etc.) the stories can vary pretty dramatically. So when we saw this figure cross our desk, we had to take a...
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A Peek Inside the Magazine Nursery
[responsive][/responsive]The problem with statistics is that they often provide critical information well after the fact. Trends are easy to spot in hindsight, as we adjust the statistics to suit our reality. As Mark Twain famously said, “There are three kinds...
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