For the lucrative luxury market, the idea that print is out of fashion has never felt more outdated, according to Print Power. The stats themselves prove this to be true: 55% of luxury brands’ advertising spend will go to print...

If you want to reach the high-end, luxury consumer – the buyers of watches, jewelry and haute couture – many brands believe that traditional media ads are the only way to do it effectively. “Figures out today show that these...