email Archives - Freeport Press

Email as a Brand Platform, not Simply a Marketing Channel

30 April 202023 July 2021|Digital

Gimme shelter, Laurent Durieux When you think about your marketing channels...No doubt you think about email – the weekly newsletter, the drip campaign, the company updates you send your customers. Yet Annemarie Dooling of the Wall Street Journal suggests we...

Publishers Say Email is the Top Revenue-Driving Tech in 2017

04 October 201704 October 2017|Digital, publishing

Good old email; turns out it’s still incredibly valuable to publishers in terms of driving revenue. As Ellen Harvey explains in Publishing Executive, “34% of publishers indicated that email marketing drove substantial revenue for their businesses in 2017, the most...

Print Holds Court in the Cross-platform Ad Landscape

29 August 201629 August 2016|Advertising, Digital, Mobile, Print

While “cross-platform” is undeniably a buzzword, this data shows that brands are not all that into multi-channel campaigns. “Cross-platform is THE new buzzword, but how integrated is advertising really?” MediaRadar posed this question in May in its post, “How Integrated...

How to Fight the 30% Email Drop

01 April 201501 April 2015|Marketing

[responsive][/responsive]Email marketing – love it or leave it – is here to stay. It’s one of the tools available to publishers to keep subscriptions up and interest growing. And it’s tough sledding some days; the 30% average drop-off rate means...

Quick Links