Turning Up Your Indie Brand Power
With tech barriers to publishing ridiculously low, success depends on the power of your brand. “It’s very easy to build an app,” said AOL CEO Tim Armstrong at last week’s American Magazine Media Conference. “It’s incredibly hard to build a...
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Why Your Brand Needs to Get All Emotional
It’s time to shift our thinking from “are they listening?” to “do they care?” Consumer habits in our multi-platform world are changing, moving from a mass market mentality to a self-selected tribal approach. In magazine publishing, we see this in...
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